Maura Higgins, a name that’s synonymous with reality TV fame and social media stardom, has risen to international prominence since her appearance on the popular British dating show Love Island. Known for her fiery personality, stunning looks, and engaging social media presence, Maura has quickly become a household name in the UK and beyond. But her story goes beyond her brief stint on reality TV. Today, Maura is a successful influencer, businesswoman, and model, with a growing fanbase and a wide array of business ventures under her belt. This article will delve deep into Maura’s rise to fame, her career post-Love Island, the impact she has on social media and fashion, and her latest endeavors as of 2025.
Who is Maura Higgins?
Maura Higgins, born on November 25, 1990, in County Longford, Ireland, is a reality TV star, model, and social media influencer. She first gained widespread recognition as a contestant on the fifth season of Love Island UK in 2019. Her unapologetic, bold personality and flirtatious nature quickly made her a fan favorite, and she became one of the standout contestants of the season. Even though she didn’t win the show, her charisma, confidence, and entertaining presence allowed her to carve out a successful career post-Love Island.
Before appearing on the show, Maura worked as a grid girl and had aspirations in modeling. However, her big break came when she entered the Love Island villa, where she instantly became a topic of conversation due to her interactions with other contestants and her memorable one-liners.
The Love Island Journey: The Road to Stardom
Maura’s time on Love Island was nothing short of dramatic. Initially entering the villa as one of the later contestants, she wasted no time in making an impact. Her relationships with the other contestants were full of twists and turns. From her flirtation with Tommy Fury to her passionate love triangle with Curtis Pritchard and his initial partner, Maura provided plenty of memorable moments.
Maura didn’t hold back when it came to expressing her opinions, and her candid approach to romance quickly won the hearts of the public. Despite not winning the show (the couple who took home the crown was Amber Gill and Greg O’Shea), Maura’s popularity soared in the months that followed.
Post-Love Island Career
After Love Island, Maura transitioned into a career in media, fashion, and entrepreneurship. Her presence on social media platforms, particularly Instagram, grew exponentially. She became an influencer, regularly promoting brands, fashion collections, and beauty products to her millions of followers.
One of Maura’s first big ventures was her collaboration with the UK-based fashion retailer, PrettyLittleThing. This partnership led to several successful collections, showcasing her unique sense of style and helping her solidify her role as a fashion icon. She is often seen in high-end, trendy outfits, creating looks that her fans quickly replicate.
In addition to her work as an influencer and model, Maura appeared on other TV shows. She participated in Dancing on Ice in 2020, where her performances received praise for her grace and effort. Although her time on the ice was brief, it showed her versatility and ability to thrive outside of the Love Island realm.
Maura’s Social Media Presence
Social media has become an essential part of Maura’s brand, allowing her to maintain a connection with her fans and promote the businesses she’s associated with. With millions of followers across platforms such as Instagram, Twitter, and TikTok, Maura uses these channels to engage with her audience, share insights into her personal life, and promote her brand collaborations.
On Instagram, she often shares snapshots of her day-to-day life, from attending fashion events to lounging at home. She’s also known for promoting wellness and fitness, often posting workout videos and sharing tips for maintaining a healthy lifestyle.
Maura’s relatable yet aspirational lifestyle resonates with many of her followers, especially those who admire her confidence and approach to self-care. This has helped her build an authentic online presence that goes beyond mere sponsorships and brand promotions.
Recent Trends in Maura Higgins’ Career (2025)
As of 2025, Maura Higgins continues to evolve and expand her career. Her influence in the fashion industry has only grown, and she is now often seen as a trendsetter. Her social media following continues to rise, and she’s frequently invited to high-profile events, including fashion shows, luxury brand launches, and exclusive influencer gatherings.
Maura as a Businesswoman
In addition to her career in entertainment and fashion, Maura has stepped into the world of entrepreneurship. In recent years, she has launched her own line of beauty products, featuring skincare items and makeup essentials that reflect her personal style. These products have been met with positive reviews and have expanded her reach into the beauty industry.
Furthermore, Maura has shown interest in the fitness world, with plans to launch a fitness app or digital workout program in the near future. This expansion into wellness is a natural progression for her, considering her previous posts on fitness and well-being. The move into fitness speaks to her understanding of trends and her ability to capitalize on growing sectors in the entertainment and lifestyle industries.
The Influence of Maura Higgins on Fashion
Maura has become a fashion icon since her Love Island days, and her influence continues to grow. Her collaborations with fashion brands, including her ongoing relationship with PrettyLittleThing, have established her as one of the leading fashion influencers in the UK. Maura’s wardrobe often includes trendy yet accessible outfits that appeal to a wide audience, from stylish daywear to glamorous evening attire.
Her ability to mix high street and high-end fashion in a way that feels effortless has made her a go-to for fashion inspiration. She often shares outfit inspiration, from casual streetwear to chic formal looks, and encourages her followers to experiment with different styles.
Final Thoughts
Maura Higgins’ journey from reality TV contestant to one of the UK’s leading influencers and entrepreneurs is a testament to her resilience, charisma, and ability to adapt in an ever-changing industry. Her ability to maintain a strong and authentic presence online has allowed her to transition successfully from Love Island to a global media figure.
Her work as a fashion influencer, entrepreneur, and social media personality is a clear example of how reality TV stars can leverage their fame to build long-term, impactful careers. With ongoing partnerships in the fashion, beauty, and wellness industries, it’s clear that Maura Higgins will continue to be a prominent figure in the entertainment world for years to come.
FAQs
How did Maura Higgins become famous?
Maura gained fame as a contestant on Love Island in 2019. Her bold personality, flirtations, and interactions with other contestants made her a standout figure, quickly earning her a strong fan following.
What is Maura Higgins doing now in 2025?
As of 2025, Maura continues to build her brand as a fashion and beauty influencer. She has also expanded into entrepreneurship, with plans for a fitness app and a successful line of beauty products.
Does Maura Higgins have any business ventures?
Yes, Maura has launched her own beauty products and continues to collaborate with popular fashion brands like PrettyLittleThing. She is also looking to expand into fitness and wellness in the coming years.
What fashion brands has Maura Higgins worked with?
Maura has worked with several brands, but her most notable collaborations include PrettyLittleThing and other high-profile fashion labels. Her style is a mix of affordable street fashion and high-end luxury.
Is Maura Higgins still on TV?
Maura’s TV appearances have been less frequent since her Love Island stint. However, she has participated in shows like Dancing on Ice and continues to make occasional appearances in the media.
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